Courses
Actionable B2B Thought Leadership Program
The Actionable B2B Thought Leadership Program is a 10-week online course designed to help B2B professionals win sales before they even start by intercepting prospects during their silent research phase. Since B2B buyers complete 70-90% of their research online before contacting salespeople and consume 13 pieces of content before making decisions, this program teaches you to strategically position your expertise to influence buying decisions early. The course moves beyond generic content creation to provide a practical, revenue-focused playbook that includes establishing profitable niches, creating client-attraction content pillars, mastering primary acquisition channels, and converting online engagement into paying customers. Each lesson includes specific action steps and dedicated AI tools for implementation, with the goal of building unshakeable credibility and setting the buying agenda in your favor. Research shows thought leadership content can generate 156% ROI and that 75% of decision-makers say quality thought leadership prompted them to explore new providers, making this a strategic investment in long-term business growth.
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