Consulting
Thought Leadership Consulting Services
Position your brand where it belongs—at the top of your market.
In today’s competitive B2B landscape, trust and authority aren’t optional. They’re the foundation of every buying decision. And the most powerful way to earn that trust? Consistent, credible thought leadership.
According to LinkedIn and Edelman’s 2024 Thought Leadership Impact Report:
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61% of decision-makers say an organisation’s thought leadership is more effective at demonstrating value than traditional marketing.
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55% of B2B buyers say thought leadership content influences their purchasing decisions.
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Yet 71% of B2B firms admit they do not have a formal thought leadership strategy.
That’s where we come in.
A Systematic, End-to-End Thought Leadership Strategy
With decades of B2B marketing and thought leadership experience, we help businesses transform internal expertise into market-facing authority.
Whether you’re a B2B tech marketer, a professional services firm, a green-tech innovator, or an agri-tech exporter, we offer a structured consulting approach tailored to your business and your industry.
Your thought leadership journey begins with:
Step 1: Audit & Competitive Analysis
We assess your current positioning, content footprint, and market visibility—benchmarking you against local and international competitors. This step reveals your white space and thought leadership opportunities.
Step 2: ICP Pain Point Mapping
We work closely to define your Ideal Customer Profiles (ICPs), identifying the deep wants, needs, fears, and pain points that matter most. This analysis drives strategic alignment across your messaging, content, and campaigns.
Step 3: Strategy Development
From insights, we build a custom Thought Leadership Roadmap—designed to help you stand out as a genuine authority. This roadmap defines your themes, audiences, channels, publishing cadence, and content funnel structure.
What You Get: A Full Thought Leadership Program
We don’t just hand over ideas. we help you plan and implement a comprehensive thought leadership machine, supported by human creativity and cutting-edge AI tools.
Deliverables may include:
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Authority-building articles and LinkedIn posts
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In-depth content such as ebooks, white papers, and webinars
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High-impact presentations and video scripts
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Full-scale published books that position your CEO or founder as an industry voice
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Content support for events, media, and partnerships
Every piece of content is tailored to support the entire buying committee—not just your end user. We build layered assets that speak to:
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Users & decision influencers
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CEOs & Founders seeking growth, brand authority, or investor interest
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CTOs & CIOs focused on technical credibility and innovation
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CFOs evaluating risk and ROI
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CMOs looking for strategic alignment
The Outcome?
A living, breathing thought leadership platform that generates trust, engagement, and commercial opportunities—on your terms, in your voice, and aligned to your business goals.
Ready to Lead Your Market?
If you’re serious about elevating your company’s status as a trusted authority, it starts with a conversation. We only work with a small number of high-integrity clients at any one time, so every engagement gets deep attention and strategic focus.
Click here to be considered for our Thought Leadership Partnership Program.
Let’s uncover how your expertise can power your brand’s next stage of growth.
Michael is a respected thought leader, published author, and industry contributor. He wrote the bestselling book “Trade Me Success Secrets,” which sold out its first printing in just six weeks, and has ghost-written several other business books on topics such as digital transformation and B2B marketing. For years, Michael chaired the Network of Digital Marketers for the NZ Marketing Association and he has been a regular magazine columnist for various business titles including marketing and retail. This unique combination of in-the-trenches experience, proven teaching ability, and strategic insight makes him the ideal guide to help you master thought leadership and content marketing.
Michael has practical, hands-on experience with all aspects of digital marketing, from website creation to social media advertising, from strategic guidance and trend analysis to thought leadership. He has been online since 1987 and involved with digital marketing in all its aspects since the mid-1990s. He was an early adopter of Generative AI when ChatGPT launched in late 2022, and now has extensive experience with using AI for research, brainstorming, content creation, design, video creation and editing and what’s become known as “vibe coding”, using AI to develop web applications.
Michael’s expertise is built on a career spanning more than four decades, during which he has developed marketing and advertising strategies for many leading product categories, including banking, food, beverages, movies, automotive, consumer electronics, technology, travel, financial services and much more. He has held senior strategic roles in major advertising agencies, including National Media Director at HKM Advertising and Strategic Planning Director for The Media Counsel.
As the founder and director of marketing educators Netmarketing Courses, Michael has dedicated the last fifteen years to researching, creating, and delivering practical, relevant online training. His mission is to empower organisations and marketers with the skills they need to thrive in a competitive digital landscape. To date, he has trained over 3,000 students in aspects of digital maketing .
You can connect with Michael on LinkedIn at http://linkedin.com/in/michaelcarney.