About
About Authority Marketers
We’ve been running Thought Leadership initiatives for at least 20 years (and in reality, a lot longer, if you count the innumerable newsletters, articles and presentations we’ve created).
Over the last two decades, our Thought Leadership initiatives have also included ghostwritten books (three), as well as ebooks, white papers, videos and a neverending cascade of articles and social posts.
But these days, we’re creating even more, thanks to the multiplying effect of AI tools. So we thought we’d share some of those tools with you, through our Authority Engine suite of AI Tools specifically designed to empower Thought Leadership activities. You can see a brief rundown of what our Authority Engine will offer, by clicking here.
Thanks for visiting!
Cheers
Michael Carney
info@authoritymarketers.com
Michael is a respected thought leader, published author, and industry contributor. He wrote the bestselling book “Trade Me Success Secrets,” which sold out its first printing in just six weeks, and has ghost-written several other business books on topics such as digital transformation and B2B marketing. For years, Michael chaired the Network of Digital Marketers for the NZ Marketing Association and he has been a regular magazine columnist for various business titles including marketing and retail. This unique combination of in-the-trenches experience, proven teaching ability, and strategic insight makes him the ideal guide to help you master thought leadership and content marketing.
Michael has practical, hands-on experience with all aspects of digital marketing, from website creation to social media advertising, from strategic guidance and trend analysis to thought leadership. He has been online since 1987 and involved with digital marketing in all its aspects since the mid-1990s. He was an early adopter of Generative AI when ChatGPT launched in late 2022, and now has extensive experience with using AI for research, brainstorming, content creation, design, video creation and editing and what’s become known as “vibe coding”, using AI to develop web applications.
Michael’s expertise is built on a career spanning more than four decades, during which he has developed marketing and advertising strategies for many leading product categories, including banking, food, beverages, movies, automotive, consumer electronics, technology, travel, financial services and much more. He has held senior strategic roles in major advertising agencies, including National Media Director at HKM Advertising and Strategic Planning Director for The Media Counsel.
As the founder and director of marketing educators Netmarketing Courses, Michael has dedicated the last fifteen years to researching, creating, and delivering practical, relevant online training. His mission is to empower organisations and marketers with the skills they need to thrive in a competitive digital landscape. To date, he has trained over 3,000 students in aspects of digital maketing .
You can connect with Michael on LinkedIn at http://linkedin.com/in/michaelcarney.
Do join our waitlist to get beta access to our Authority Engine program, coming soon. Selected waitlist members may be offered advance access to our free Insight Generator tool.
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